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There are some very important email list building rules that must be used in order to build what should be the most valuable asset of any online marketer?s business. Once you have built an email list that you have cultivated to the point where you are trusted by your members, where they feel a bond and will follow your recommendations then it really is possible to use such a list as a cash point.
Yet to get to that position, you really have to be disciplined and ensure you are using every rule to your advantage. Also, an email list does not have to be large to be financially worthwhile. Some of the most profitable lists are the ones where there may only be a few thousand, or even a few hundred, but where the members stay for a long period and trust you implicitly.
The first rule is to view your prospect and customer email lists as assets. This really is the best asset your online business can have, knowing that the list you have built now has a relationship with you and even feels that they must continue to rely on your for their information. Add in trust and it is a very attractive financial position to be in.
It is so important to stay away from the sell, sell, sell type of online marketing. There is nothing worse than continually receiving email after email from online marketers who keep pushing the latest ?must have? secret or solution. They are not trying to build a relationship with their email list but all they are interested in is the sale. And the problem they encounter is that they must keep toping up their list with new prospects as there will be a high unsubscribe rate.
The next rule is to use more than one list building source. Don?t ever rely on just one source of targeted traffic arriving on your opt in page. There are many ways to attract such traffic such as blog posts, online articles, press releases, audios, videos, comments left on group pages and forums plus also using social media in specific ways. Different parts of your target market will be located in different platforms around the internet so it is the information marketer?s job to go and hunt them down.
When you generate traffic from many sources then you must continually test the results rather than say creating one landing page or sign up box and leave it there for ever more. You have to test different types including using different wording, images and placement on the page. It can sometimes come down to changing one word that makes the sign up rate skyrocket. And don?t neglect to track your results to find what set up is the most optimum for you.
Following on from that, don?t ever buy email optin lists which are email addresses that are offered for sale. These lists are cold, don?t know who you are and are a waste of money. So just avoid them. Lastly, it really is advantageous to trial and see how social media can assist with your email list building. This can be very effective if used to raise your profile, generate a conversation and get those who have shown an interest in you to seek out further information. Just make sure you don?t use this platform for selling.
So there are the six email list building rules to abide by to create for your online marketing business an ever expanding email list filled with prospects that want to receive more information from you and are interested in learning from you. These make the ideal customers though it does take time and effort to get to the stage where a recommendation from you will result in a whole load of sales.
Source: http://article-search-engine.com/the-top-email-list-building-rules-for-online-marketers/
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