Your Email Marketing Should Be Open to Seeing Other Internet ...

By Mary Kay Rossi on February 20th, 2013

Filed under: Sales and Marketing, Sales and Marketing

I?ll admit: most company marketing emails I get on a day-to-day basis, even those whose communications I opt into, are mostly looked at with half a glance. But the other day an email from Litmus landed at the top of my inbox posing the question, ?Which browser dominates for webmail usage?? Well?that is a very good question. Email marketing is very much a part of my workday, but I didn?t have a clue. Curiosity, piqued.

As a dedicated Firefox user who thinks Internet Explorer went out of style with boy bands, I was surprised to find out from Litmus? article and infographic that IE is still the big cheese for users checking Web-based email. However, certain trends are suggesting a shift. For instance, Chrome adoption has quadrupled in a year?s time, and IE experienced notable decreases in both general and email browsing in just 6 months.

What does this mean for business? If your company uses email marketing, keep all the current browsers in mind when you?re marketing your products and services. Translation: what you put out there better look and read spiffy in IE, Firefox, Chrome, Safari, etc. (and let?s not forget folks looking on their smartphones!) Although you or your company may go steady with one platform, think of your current and future customers who may be browsing in other ways.

Tags: email, email marketing, marketing ?

Source: http://buildmybiz.com/blog/your-email-marketing-should-be-open-to-seeing-other-internet-browsers/?utm_source=rss&utm_medium=rss&utm_campaign=your-email-marketing-should-be-open-to-seeing-other-internet-browsers

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